Shocker!
So, if your baby is hungry... John Lewis has exactly what you need. Bottles! Seems slightly unethical for a company who claims to be exactly the opposite. I know they sell breastfeeding related products, so why not refer to them too? Why is there only a picture of a bottle-fed baby?
Odd.
It's very subtly suggestive and bordering on promotional.
So, I've sent them an email and I am very much looking forward to seeing what they have to say.
"Dear ********"
I am writing to you to express my distaste upon discovering that John Lewis online is currently displaying a page that is, quite clearly, promoting the use of formula over breastfeeding.
Please note the following page: http://www.johnlewis.com/Magazine/Feature.aspx?Id=164
Now, I am well aware that John Lewis stock several items that aid and facilitate breastfeeding so I am quite surprised that this has not been referenced on the aforementioned page.
It seems to suggest that, if a child is hungry, John Lewis can help... via the "bottle path" which is noted as an alternative to breastfeeding, and therefore the implication is that they would be used to formula feed this "hungry baby". This seems highly unethical, from a company who prides itself on it's ethics.
Without entering into a debate regarding which method of feeding is better, I would simply like to see this page represent both breast and formula feeding equally with suggestions for breastfeeding products also. A very simple, ethical, alteration to aid women in their decision.
I have been a loyal John Lewis customer for some years and wholly expect that this will be reviewed and edited as my experiences of yourselves have always been positive, as a single woman and also, now, as a breastfeeding mother.
I look forward to hearing your thoughts on the matter.
Sincerely,
L. Roden"
I am writing to you to express my distaste upon discovering that John Lewis online is currently displaying a page that is, quite clearly, promoting the use of formula over breastfeeding.
Please note the following page: http://www.johnlewis.com/Magazine/Feature.aspx?Id=164
Now, I am well aware that John Lewis stock several items that aid and facilitate breastfeeding so I am quite surprised that this has not been referenced on the aforementioned page.
It seems to suggest that, if a child is hungry, John Lewis can help... via the "bottle path" which is noted as an alternative to breastfeeding, and therefore the implication is that they would be used to formula feed this "hungry baby". This seems highly unethical, from a company who prides itself on it's ethics.
Without entering into a debate regarding which method of feeding is better, I would simply like to see this page represent both breast and formula feeding equally with suggestions for breastfeeding products also. A very simple, ethical, alteration to aid women in their decision.
I have been a loyal John Lewis customer for some years and wholly expect that this will be reviewed and edited as my experiences of yourselves have always been positive, as a single woman and also, now, as a breastfeeding mother.
I look forward to hearing your thoughts on the matter.
Sincerely,
L. Roden"
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